Security Policy - Almost all consumers check to see what kind of security is in place at an online shop before entering their credit card information. Make sure to display any security logos (i.e. padlock) and clearly link the logo to your company's security policy.
Reputable Payment Processor - Most consumers look for trusted payment processors like PayPoint, MasterCard SecureCode and Verified by Visa. Search for ecommerce hosting to see what you find.
Get Accredited - Your company can become an accredited Internet Shopping Is Safe ecommerce site. ISIS is the leading accreditation service for a global ecommerce system.
Street Address - Online shoppers feel more comfortable doing business with your company when your contact page lists a real street address and a phone number.
Customer Support - Make asking questions and getting answers easy for the customer. Whether your website opts for email, online chat or telephone support, make sure that the customer can ask questions when they need to.
Streamline Payment Process - Most shoppers prefer to use well, established online payment sites with clear, simple to follow instructions. Adding an ecommerce shopping cart is a really simple application to use.
Clear Policies - Make sure that your ecommerce site has a good exchange policy. Also make sure that refund and return policies are clearly spelled out for the customer. Make sure that the link to all of your company's policies is prominently displayed and easy to find.
Testimonials - Be proud of your product and service. Get testimonials from satisfied customers and post them on your site, as well as sending them out to your mailing list in your email newsletter to encourage customers to continue shoppign with you. Testimonials are especially helpful when your company is just starting out or establishing a new brand.
Follow the above tips and you'll be drastically improving consumer confidence in your ecommerce website. It might also be a good idea to use an SEO consulting firm to learn how to attract more visitors to your store. Seach SEO Sydney for plenty of great comapnies in your area.