Whenever you write something online - whether a news post or a blog post or an email marketing campaign, it is imperative to weave in your own personality - your “voice” into all of these write ups. This is especially true when working on your social side for people to acknowledge your presence as a person they can identify rather than some random ghost writer behind your name. This is essential because only when your personality exudes from your write ups, then only can people have a specific emotion towards you - whether the love you or hate you. Of course, if you have more people who love your writings and your personality, it automatically transforms into more sales and a successful online marketing campaign.
It is not very difficult to inculcate your personality into your digital marketing campaigns as you know better than anyone else about yourself. Though most “good marketing stuff” are written by ghost writers in the third person (so as to not directly push in an opinion), it is very hard to erase a monotone that is the result of a ghost-writer's write-up, or the difference in characteristic personality between you and your ghost writer.
All you need to do is find out what is a dominant personality part within you - whether it is your charm, your wit or your harsh criticism or sweet amiableness - and add it to your writings. Taking the example of “Rick Jerk”, known everywhere as a jerk because of his online presence and the way he weaves in his personality into it and it works!
Thus, there are but two very simple and important tips that will decide how you inculcate your personality into your writings:
Decide who you want to be - once you know who you are, so will your audience. Make sure this is done before you start off on your business.
Keep track of your competition - especially those who utilise this personalised mode of communication. In time, you will also know which personality will best suit your interests and how you can work with it.
There are plenty of good SEO companies that can help you with your emarketing strategy as well, so this might be a worthwhile investment if you can afford it.