If you do your search engine optimisation (SEO) efforts well, your company might be the leader of the pack in your own community. Google SEO is just one aspect of the ever-expanding area of web marketing that can make a considerable difference to the success of your business. Remember that over 60 percent of searches on the internet are for local services and products. There are only few people that know how to do SEO on their websites for local searches, says Glenn Livingston of Rocket Clicks - a search marketing agency online with the service `Done for You, Online Marketing Solutions'. He says his people continuously find accounts that are not correctly set up.
Where are the searchers located?
What keywords do they use?
Let's use a moving company as an example. A resident of Atlanta is going to move, so he types the words `moving company'. That same person may be on a trip and only then find the time to do a bit of searching, with the same keywords. You own the moving company and you want to be found either way. Now if you have set up your campaign the right way, Google shows your ad on both occasions.
To find the actual location of people who are searching, Google uses IP addresses amongst other things. If a searcher puts in `moving company' Google gives him the regional ads. But if this person is staying in a hotel in New York City he usually will get both local and national results. The local ones normally will have the city or the state and the city written right under the ad.
Your second question also needs to be answered. You want to know the keywords searchers use. Local searchers will typically use words like `moving company'. If they are out of town they might be looking for `moving company Atlanta', or `moving company Fayetteville GA'. So to catch both groups of prospects, you need two campaigns.
It's very simple, really. Your first ads campaign is for prospects that are in the area when they search for a moving company. Your second campaign is for the out-of-town searchers who use a geographic keyword as well. Setting up two campaigns gives you the best shot at getting as many customers as possible.
For more ideas, tips and digital marketing strategies, it might be worthwhile to enlist a professional SEO firm or search engine optimization specialist to optimise your site. Searching the web for “SEO Australia,” “SEO Melbourne” or even “SEO consultants” should give you plenty of options to start with. SEO is a great web marketing tool that could turn your business around.