Is Google Unbeatable In The SEO Practitioner's Point Of View?

Articles

Is Google Unbeatable in the SEO Practitioner's Point of View?

Ask any SEO consultant and he or she would answer with a resounding yes. Google is number one and it doesn't appear like any of the new search engines can keep up, much less overtake it. Google is the most used search engine in the world. Those trailing it aren't even close. Last time we checked, Google was involved in 72% of all online searches in the US, according to a survey by Hitwise. However, it would still be foolish for Google to discount the new competitors. Some of them are rising fast and they would be lucky if they get a share of Google's traffic-generating prowess.

SEO Experts Are Ready for Anything!

Nothing's ever constant on the internet. Every so often, a new breed of search engines arrives. This is something that search engine optimization practitioners have to watch out for despite Google accounting for most of our income. If it's smart (and I believe that it's incredibly smart) Google is looking over its shoulder at Yahoo! and even MSN, including the other search engines, right this very minute and doing everything it can not to be surpassed.

Google dominates the search engine positioning scene and while it is king for the moment, there's a possibility that the torch - or the crown - could be passed along. Many SEO companies acknowledge this and take this into consideration with their strategies.

A CNN article published recently made many marketers pause as it outlined the latest search engines out there. John D. Sutter talked about, Hakia, OneRiot, Searchme, Twine, Cuil, Topsy, Kosmix, TweetMeme, and Wolfram Alpha. It's all about user preference. The best features of these new engines are that they allow for a customized feel making the experience more visual and most of them link to the user's social network of choice. People like to have everything in one place. It is convenient to organize all your interests in a single page.

Many SEO specialists have attested that Wolfram Alpha is the best among the lot. It has a feature that Google doesn't have. Instead of only presenting content according to certain criteria, Wolfram creates information. Whether it's a threat or not will only be determined in time.

SEO Practitioners Air Their Side!

SEO is a business after all and who else to pose a big threat to Google than its old rival, Microsoft's Bing, which is obviously rich and very well connected. If you've ever used Bing, you can easily say that it's similar but it is more aesthetically pleasant. It has a preview feature and related searches and search history show on the left side. For a more detailed rundown comparing the two search engines, read an article on Bing written by Farhad Manjoo. If you value simplicity, you're going to love Bing. There's nothing to distract you, Bing only has the search box in it. Isn't that what your intention was for browsing? Advertising is advertising no matter how it's made to look informative or fun.

SEO guidelines drawn on either Google or Bing are dissimilar. Keywords tend to rank very differently between the two. Google favors huge Brand Names on its first page results. Many search engine SEO users will agree with me that getting on that first page is a bit more complicated than it was years ago. To say that a small-time marketer is disadvantaged is putting it delicately. A good SEO company will understand this and work with you to develop a plan of attack.

Getting a piece of the limelight is Searchme. It's more of a visual search (akin to the iTunes interface). You'll be provided a series of screenshots instead of listings. I've heard testimonies that Searchme allows for a quicker way to get information, simply because you don't have to click the listings to decide whether to discard or keep the site. However, if you have a tiny monitor, the experience will not be as satisfying. The reason why it is such a hit can be explained by human nature. We are lazy by nature, and we want the answer the fastest way possible and with the fewest steps too. If there's a one-step for anything, for sure that would be where people would be flocking to. A majority also prefers the pictures to the text. Humans have been known to be drawn to designs and colors rather than substance. A search engine that has multimedia in its core is the way to go.

Have you ever wondered what the attraction speed held for so many people? I think it's innate. Our lifestyles can't be fast enough. Quicker is better and instant gratification is the goal.

Google apparently knows that it is not invincible. Its supremacy in the search engine field has dents and there are so many who would try to snatch away even one percent of Google's fans. Google has not been complacent. It offers numerous features in the SERPs. We're seeing far more videos and images. Also, did you notice the link that says “show options” at the top? It allows you to choose how you want your search results presented. I personally like the “Wonder Wheel” option.

It's ironic that if there's a clear weakness that many SEO experts think Google has are its text ads, the source of its revenue. Other search engines probably can't help but feel smug that already Google is feeling the backlash of all its advertising success.

Google is not to be pitied however. Any SEO specialist will tell you that Google is an intelligent company that thinks on its toes. It has an endless supply of resources where it gets its brightest ideas from. We've witnessed how Google keeps evolving with the times. Its excellence is historic. Google is in the dictionary; it won't be obliterated just like that.

The other search engines may all competing against Google. They're continuously scrutinizing every step that Google makes in the hopes that it will stumble or they find a way to outdo Google due to a gape in Google's shield. They can dream…in the same way that Google pursued its dream.

For more top SEO strategies and tips, it might be a good idea to enlist a professional search engine optimisation company to optimise your site. Searching the web for “SEM Australia,” or “SEM services” in your main city is a good place to start.