What is the best, easiest, and cheapest way to get your website listed at the top of the Google list of search results?
The question is always simple. The answer, however, is not quite so simple. The algorithms that search engines use to determine search result order are very complex.
Yahoo and Google are the two largest search engines on the internet today with Google, hands down, the most commonly used search engine by internet visitors. Google grabs about three-quarters of market share for search engines; Yahoo owns about a fifth of the market share, leaving the remaining 5%-10% for all of the remaining search engines together. SEO optimisation is an important area of digital marketing and will benefit your company greatly, maximising your sales potential. For the best results, you should enlist the services of a good SEM company in your area. But first, here are some things you should know:
Google is obviously the first place that most companies want to see their website make the list. Showing up at the top of a Google search generates a tremendous stream of traffic to your site. This traffic is comprised of prescreened visitors who are looking for your product or service. What do you think that that does for any business?
Unfortunately getting top billing in Yahoo or Google is not as simple as submitting your web page info to search engines. It is more like buying a single lottery ticket. Your name is in the hat, but you may not get anywhere close to the top of the list. Search Engine Submission just lets the search engine know that your website is out there. It does not tell the search engine anything important about your website.
So if you are in an industry where your website has little to no competition, then your site may already show up pretty close to the top of the list. If, however, you are in a more popular sector, you may have to scroll for pages and pages to find your site. And face it, in the real world, few visitors venture past the first page of a search. So, let's get back to that lonely lottery ticket. How can you make it a winner?
One of the most effective ways to impress Yahoo and Google is to use search engine optimization techniques on your website. By using SEO to tweak your website, you greatly improve your chances to move your website to the top of the search list. Without optimizing, you are really just whistling in the wind. A good SEO agency can help you develop a plan that will greatly imrpove your ranking.
Until just recently it was enough to just update a website's META keywords in the HTML code. However, the search engines' ranking algorithms have become ever more complex, and it is no longer just enough to update a keyword list. A search engine optimization specialist can help you with this.
SEO consultants will tell you that there are two key components in ranking any website in Yahoo and Google, and the two factors are On-Site SEO and Off-Site SEO.
On-site optimization requires you to create and maintain quality content for your website. This lets the search engines index your site; so they can find your company's website. So when you set up your web pages things to consider are:
Generate quality content
Find an appropriate keyword or phrase
Create a targeted Title for your web page
Build accurate Meta Keyword descriptions
Be precise in headers, image and alt tags
Create a sitemap
Off-site optimization is every bit as important as On-site optimization, and the most important component of off-site optimization is back links. These are links from other sites to your website. The best sites to build back links on are sites more popular than yours, because your ranking will improve as your connections to successful sites also grows. Several really easy ways to create back links to your website are to submit articles, register with directories, leave comments on blogs and forums, and participate in social networking sites. When creating the links it is important to connect them to keywords that are relevant to your site. The search engines see that all of these popular sites want to link to you, and make the assumption that your site is also valuable.
While each one is important, on-site optimization and off-site optimization are both key components of search engine optimization and should be used in tandem to achieve the best search engine SEO results possible.
If you need help developing and maintaining a good search engine optimisation strategy , there are plenty of reputable SEO companies that do just that. Try searching Google for “SEO Brisbane” or “SEO Australia” and you’ll be sure to come up with a few great groups.