SEO experts do not always agree on what exactly adds to, or subtracts from the qualitative rank of a website because of the diversity in industries and the ranking based on this diversity. Quality of content, mark-ups, title-tag usage, usage of Google Analytics and mostly site-organisation are all thought to be factors in every search engine's ranking system.
Nevertheless there are some Page Rank factors that most SEO specialists agree upon what exactly fetches you that coveted first page in Google's SERP. The following points, though merely opinions, will elaborate on what to do and what not to do when optimising your site for Google. Search engine promotion is an important area of digital marketing- investing in a good strategy from an experienced SEO company will do wonders for your business.
Optimally keyword-dense title tags in HTML: Probably the most commonly suggested SEO routine, the <title> tags of a website must have an optimum number of relevant keywords to get the best search results.
Create great anchor text for backlinks: The anchor text is the text the user or the web-spider sees that is link to another page or website. For more human readership as well as web-crawler ranking, the anchor text must have a keyword pointing to a relevant site, leading to a greater readership as well as SEO. Page optimisation plays a vital role in this respect.
Get linked!: Link popularity is basically the number of backlinks present to a site wherein the quality of the linking site as well as its Page Rank are all taken into account, as well as the relevancy of the anchor text and the number of keywords present in that anchor text. Though having a large number of irrelevant links can, theoretically, boost your website's rank, quality links is the way to go.
Stay Focused: The older a site is, the more popular it becomes. When a website has stayed online for a decade or so, it must either be doing something very right, or its owner has done a wonderful job of maintaining it after all these years. Link popularity grows with time, and ten years is a very long time. Conversely, younger sites are quickly gobbled up by the internet if not maintained well.
Popularise Internal Links: Internal links direct website visitors to relevant and helpful pages within the website - make sure these follow the previous suggestions for anchor-text placement. Search engines interpret this as being a sign of people wanting to know more about the site.
Add Depth to your links: The deeper the link is, the more importance Google gives to these. Deep backlinks are a sheer boon, and must be cultivated from early on via directories, clients and other methods. They also add a level of trustworthiness to a website.
Build relevant outbound links: Make sure whatever outbound links you have from your site point to pertinent and similar websites. These are seen in a good light by Google. Your search engine optimization specialist can help you with this.
Let outbound links age: Old links add another level of credibility to your site, and is interpreted by Google's spiders as being valuable and an established line of trust between both the sites.
Use Keywords in content: The text-body of a website must have very applicable keywords for main Search Engine Optimisation. Keywords must also be used within <meta> tags and other places of note for good optimisation. Most SEO specialists will offer copywriting services to help you generate good, keyword-rich content.
Use Session IDs : While it appears to be a great idea to track customer information, Session IDs make different URLs with that session ID, creating duplicate content and hindering your business' progress within Google.
Choose a cheap but unreliable host : Your websites must be hosted on a quality web host - if it is inaccessible or always has a downtime, and then it is not recommended as Google's spiders can't crawl an inaccessible website! Avoid this. You can ask your search engine optimisation consultant for recommendations of the best hosts if you're not sure.
Keep duplicate content : Make sure your content quality is fresh and new. Google severely penalises websites that have similar or same content posted under different titles. Use fresh, self-developed and quality content for your website for the best results and pop ularity with the search engines as search engine crawlers know very well if it is unpublished and fresh work, or syndicated material that it has accessed in hundreds of pages before.
Get Backlinks from low-quality sources : If you have many links to your site from link farms, low-quality provider sites or sites of ill-repute (i.e. spam-loving sites) your page rank will go down. Get rid of these links.
Deceive with links : Although Google's spiders are not very smart, they can recognise paid links and generated link scams. Your search engine optimisation provider will certainly advise that you avoid this method of getting backlinks altogether.
Use Log-ins before delivering the real content : If the real content of your site is hidden behind a password-protected page, then it becomes very hard for a Google bot to index your website as it will not know the password or the login - make sure there is a little bit of material that is free to read outside these logins or scrap the idea of logins altogether .
Use Frames : Frames are Google bot traps. They can get inside a frame, but they cannot get out or navigate through frames. These should be redesigned using iFrames or some other navigational paradigm. They also hinder navigation by humans as well due to their sheer poor-visuals. Keep your website designs looking clean.
Use duplicate Meta/title tags : If your keywords are stuffed into a Meta or a title tag, Google's bots automatically rank down your page because they think you are using two or more title/meta tag combination (not recommended either). Use keywords very judiciously in these tags for best results.
Stuff Keywords : Scatter Google SEO keywords among your content - around 3% or so for best results. If you use more than this amount you are stuffing your web content with keywords resulting in both rank loss and readership loss who just think that the content is shallow and money-minded. Avoid this like the plague. Your SEM consultants will show you the best way to use keywords for optimum results.
Slip up on Quality : Remember, the fresher and more quality-filled your content is the better and more frequently indexed it is. Keep up the quality content for as long as you want and you will get guaranteed results in search engine pages.