The popular acronym SEO, which stands for Search Engine Optimisation , is the blanket terminology covering some less well-known acronyms, such as SMA. The process of search engine optimisation encompasses the discovery of formulas for launching websites to the top spots of search engines.
SMA, or Social Media Activism, provides a subtle and extremely effective formula for increasing the amount and quality of traffic to a website through the utilization of blogs, forums, social bookmarks, and basic articles.
Social Media Activists communicate their message through backlinks posted on these community websites. This form of SEO is subtle, yet in-your-face, as backlinks are set up all over the web.
The concept is similar to, for example, the brand recognition technique of major brand name companies strategically placing products and services in hotels, a venue where consumers are relaxed and open to receiving the subtle advertising messages.
Search engines work by calculating a value for each and every link posted on the Web. The more a websites' links, or backlinks, are accessed, the higher the value the search engine calculates.
Social Media Activists position backlinks all over the Web. The strategy does not cost anything except for the SMA ' s time. Let's ta ke a closer look at each of these venues:
Blogs - Each and every response, or comment, posted by you and approved by the blog site acts as a positive factor in the total SEO equation to propel your website to the number 1 spot on search engines. An important tip: post comments on high-ranking blogs with a PR of 3 or more to be the most effective.
Forums - Add your URL in the signature section of community forums. Caution: Overt advertising is prohibited on forums, so be discreet. Sign up and participate in forums of relevance to your site and interests. Google considers URL signatures backlinks, and as such, will increase your rank on the search engine.
Social Bookmarks - Digg, StumbleUpon, and Reddit are social bookmark sites that search engines such as Google spot quickly. You can really increase your factor in the search engine formula and boost your rank to number 1 by using social bookmarks.
Basic Articles - Consistently write a few basic articles per day and submit them to article directory sites, such as EzineArticles, GoArticles or Squidoo. Google will find you and start to raise your rank. This technique requires persistence, patience and perseverance but is definitely worth the time and effort.
In order for your SEO strategy to be most effective, you might find that you need to strengthen your web site design. Australia is at the forefront of the online marketing world and offers many great companies who can help you revamp or rebuild your site. Even a quick web search for “website design Australia” or “website design Melbourne” will show you how many great companies there are to choose from. Look around and find a service provider in your area.
Your business is your baby ... and it is up to you to nurse and nurture the infant through toddlerhood, childhood, the teenage years and beyond. Increasing the number of backlinks on the Web is an extremely effective, subtle way to obtain the number 1 position on search engine rankings. Most business owners find it a better use of their time to hire an SEO marketing team to inject the Web with backlinks designed to increase traffic and search engine optimisation ranks.