When you are in the web design phase of your website, consider why anyone in the world would ever want to visit your website. And after they visit your site the first time, consider why they would ever want to return to your website. Suppose that you are planning to build web site that is showcasing tourism in Melbourne. Of course you will want to have beautiful photos of the city, but you also need to talk about the city. This will also help you with organic SEO.
How you organize the content of your web page design is also important, because it must make sense for a visitor, and they must be able to find what they are looking for. When you write about your topic, make sure that it is actually something that adds value for your visitor. If people visit your website and find what they are looking for, or even find a tidbit of information that they were not even looking for, it will entice them to return to your site time and time again.
So as you are developing content for your site, always keep your customer in mind. While you may change your content frequently to stay a high in search engine ranking systems, really the main reason that you are updating content is to give your visitors a reason to return to your website. If you're having trouble, most good SEO companies should offer a copywriting service to help you generate good Google SEO optimised content.
Keep your content pertinent to your topic. Employ colourful graphics and photos. Keep your page design simple, and most of all write quality content. Leave a visitor a little smarter when they leave your site. Do not just jabber, offer content with value. If you do your visitor will be happy, your search engine optimisation results will improve, you will be happy, and yes, your bottom line will be happy.
Remember, these same principles apply to good newsletter design for bulk email marketing. Perhaps join a few mailing lists of your own to see how other successful businesses are using email marketing. If you have the resources, email marketing software might be a good option.
For the best results, you might consider making use of a professional web design company. Searching the web for 'Web Design Melbourne' or "Web Design Brisbane" etc will give you listings for a whole range of options.