Even after putting a lot of time and money into developing a web site design, if visitors find it cumbersome to maneuver, they will go elsewhere. So do not do your web design in a vacuum. Get input from friends, family and peers and see which of your brilliant ideas translates. If you have an international site, try to get input from different regions, because what plays in San Francisco may not translate well in Melbourne.
After you go to all of the trouble of developing riveting content, make sure that your visitors can read it. Try not to burn their retinas by displaying red font on a black background. Make your text aesthetically pleasing, and most importantly, make it readable. Have a search for "ecommerce Australia" and see what the most successful online businesses are doing- then employ those techniques on your own site.
Make sure that your site is easy to search. If you have really good content in your site, then people will want to refer to it often. Make sure that they can find the information that they are looking for. The simplest way to do this is to add a search bar widget to your website.
You also want to make sure that your web page design does not take too long to load. Visitors will not wait around for a slow loading website. Keep your design simple and easy to navigate. People are coming to your site for content, not a Flash intro, and blinking banners. Choose a good web host to get the most of your design- search "web hosting Australia" and consider a few different options before committing to one.
And finally make sure that you site does not have any dead links. Before uploading your website to your web host, test your links to make sure that they work properly. A broken link can be very frustrating for your visitors.
So invest a little time when you are doing your web design, even spreak to a professional web designer and in the end your website will be a “must see” site. Remember to include a call to action to ask users to subscribe to your email newsletter. You could also look for a good SEO service to bring more visitors to your site. A reputable search engine optimisation specialist could make all the difference to your online popularity.