Bulk Email

Bulk Email Marketing

Tailored to the Australian business environment

WebDynamic™ provides specialised Bulk Email Marketing services to Australian clients across all business sectors.

Bulk email is the mass distribution of emails, whether for personal or business use, to a targeted group of people. Unfortunately a lot of bulk email is unsolicited, and therefore technically a form of spam. However, a perfectly acceptable type of bulk email is that which people opt into, usually as subscribers to a mailing list, and can opt out of at any time.

WebDynamic™, an Australian web development and online marketing firm, specialises in the development of email marketing programs that take the ‘bulk’ out of bulk email. By that we mean a system that lets you personalise your bulk emails to the unique characteristics and interests of your subscribers.

We have developed a leading edge email marketing tool that automates the tedious organisational and administrative tasks involved in sending bulk emails. Maintaining an evolving list of subscribers is just one of the time-consuming tasks in the manual bulk email process. Our bulk email software continually updates multiple mailing lists without your intervention, leaving to concentrate on the content of your emails.

But even when it comes to bulk email content, WebDynamic™’s bulk email software does much of the hard yards for you. Ready-made, brandable design templates for things like e-newsletters are at your disposal, dispensing of the need for a graphic designer. An in-built database compiles a useful personal picture of each of your subscribers, a valuable source of marketing data.

This leads us to the next amazing feature in our bulk email software: the ability to segregate your subscribers according to their background, interests and buying behaviour, which can be targeted through relevant, customised, personalised content. Merged text elements in your so-called ‘bulk email’ have the end result of sending multiple variations of the same email, without having to write more than one template message.

You can even build customised lists for your bulk email campaigns through a list builder feature. You can target a segment of your customer base for a particular product or service according to your chosen characteristics such as gender, age, or geographic location. WebDynamic™’s bulk email software will then automatically place the subscribers fitting that description into a newly created list for your next email.

Even monitoring the success of your bulk email campaigns is easy thanks to the statistical tracking component of WebDynamic™’s email marketing program. As your click-through response rates are formulated into revealing graphs and tables, you will instantly see which links and products have generated the most interest, and gradually develop a more intimate understanding of your entire customer base.