Bulk Email Software

Bulk Email Software

WebDynamic™ Web Glossary

Bulk email software helps businesses to create, deliver and track personalised email marketing campaigns. It is a time-saving device, a creative tool, and a statistical tracking mechanism.

As a time-saving device, bulk email software automates repetitive tasks associated with maintaining mailing lists and tailoring messages to each of your subscribers. It processes subscribe and unsubscribe requests for you and validates addresses and manages email bounce-backs.

It is also a creative marketing tool that lets you work with pre-designed templates and tailor them to match your brand identity and your customer's personal details and buying history. You can customise subscription forms, emails and e-newsletters - any email content. You can also send tailored, time sensitive autoresponders to subscribers to keep them informed and in touch with your business and special offers.

Finally, as a statistical tracking mechanism, bulk email software can gauge the effectiveness of your mailings to generate Most Popular Links graphs, Successful vs Unsuccessful Emails, Bounced Addresses, and Read/Open graphs. This graphical statistical data can be used to report and predict marketing trends, and help focus future mailings.