Dan Murphy's Summary

Dan Murphy's Liquor Stores

Summarised Case Study

In 2006 Dan Murphy’s had found that their website was out of date, difficult to use and simply didn’t serve their business anymore. In fact, some of their customers were even making complaints. Dan Murphy’s approached WebDynamic™ to help develop a complete website strategy, including the development of a brand new website which would serve as a vital communication tool with their customers.

WebDynamic™ helped produce a set of unique website specifications that would communicate the Dan Murphy’s brand, build loyalty, drive promotions and provide value for their customers. The integration of a postcode search and map system would help to drive customers to the stores and hence increase sales volumes. WebDynamic™ provided Dan Murphy’s with a wealth of experience and advice, and helped take their website strategy from concept through completion.

The new website has been very well received by Dan Murphy’s customers and WebDynamic™ have continued to provide guidance and support in Dan Murphy’s online strategy. From the outset WebDynamic™ have helped Dan Murphy’s achieve fantastic results from their website.

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