DSDJ SEM Summary

DiscoSource Professional DJs

Summarised Case Study

Whilst Discosource’s online visitor conversion rates were comparatively high, visitor volumes were not sufficient to reach sales levels that would support rapid growth of its DJ-for-hire business. It was decided that professional assistance was needed in capturing more substantial traffic volumes. WebDynamic™ developed a three-stage search engine marketing strategy which combined organic and paid search engine listings with a more highly targeted domain name to significantly boost traffic volumes and rank Discosource above competitors in prime keyword searches. The right combination of paid and unpaid search engine listings achieved an optimum spread of resources throughout both the high and low seasons, significantly boosting productivity and profitability. Having already doubled the size of its operations in 1 year through the rapid uptake of inexpensive online sales leads, Discosource is already planning for its next period of business growth.

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