DSDJ IM Summary

DiscoSource Professional DJs

Summarised Case Study

Struggling to grow its operations beyond four DJ sets using conventional marketing techniques, Discosource were looking for cheaper and more effective methods to increase their sales volumes. They approached WebDynamic™ to explore the role that the Internet could play in expanding market share.

While Discosource already had a website, WebDynamic™ identified significant opportunities to produce higher traffic volumes, better conversion rates and more repeat business. We delivered a new search engine optimised website complete with automated online enquiry generation process, implemented a pay-per-click advertising campaign, and established an email marketing strategy and sales lead database.

A year on, Discosource has not only established itself as the market leader in DJ hire services, it has more than doubled the size of its operations and almost entirely freed itself from expensive conventional marketing activities. Repeat business has skyrocketed through response to email marketing campaigns, and productivity has peaked through higher sales numbers in quieter periods.

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