Harrop Summary

Harrop Engineering

Summarised Case Study

Harrop Engineering was approaching a new phase of accelerated business growth, gearing itself for broader markets and increasing its bids for large national and international engineering contracts. The Harrop Engineering website however was out of date, and online enquiry rates were non-existent despite relatively high traffic volumes.

WebDynamic™ developed a website to impress, showcasing Harrop’s technical ability using graphics that combined animated 3D models with slick photographic imagery. At the same time, we established a simple but powerful automatic online enquiry generation system to maximise sales leads.

Harrop’s new website has transformed its corporate image from local automotive manufacturing outfit to expert global engineering company. Enquiry numbers have increased tenfold, and higher levels of enthusiasm and interest in Harrop products have boosted conversion rates.

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