“Effective marketing communication has always been an essential element in Ericsson’s success and we have always been looking for innovative new ways of using the internet to enhance this process.
WebDynamic™ helped spring-board Ericsson’s uptake of email as an interactive communications medium by developing a number of email based solutions which have substantially improved the effectiveness of our email communications. In particular, getting our message across to international customers and management teams used to be a problem area, which the email solutions delivered by WebDynamic™ helped successfully address.
Thanks to WebDynamic™ the email communications we produce have recorded a dramatically increased response rate, and we are now able to employ the email medium in ways we would never have thought possible before.”
- Roger Borjesson, Account Manager, Ericsson Group Markets