Company Background

Company Background

The story behind WebDynamic™

WebDynamic™ was established in 2003 as a merger between First Interactive, a well known Melbourne marketing firm, and Stratlink Software, an Australian software engineering company that had already served Australian business for nearly 10 years.

This milestone event concluded years of collaboration between First Interactive and Stratlink, and marked the start of a brand new initiative to fully capitalise on the experience and resources of each company.

WebDynamic™ was created with the intent to revolutionise marketing as we know it by creating cleverly packaged Internet marketing technologies and make them readily available to the greater Australian business community. Today WebDynamic™ is well on the way to dominating the Australian internet marketing industry, and we are only getting started!

The early days

During our first year the focus was primarily on finalising the merger and consolidating accounts, assets, staff and other resources. While this proved a tedious process, it wasn’t until the second year that we began to capitalise on the powerful combination of marketing and technical knowledge we now controlled. Through working closely with clients and soliciting feedback from the marketplace, we formed the basic structure of the products and services that we offer today.

A process of product refinement ensued and over the following year we were able to apply new and revolutionary techniques to our existing strategies. While adjusting our processes to deal with new technology we were also forced to extend our infrastructure substantially to cope with the additional demand from the marketplace, a sign that our offerings were competitive and highly relevant.

This lead to a significant investment in new technology, staff and systems to meet our growing commitments. By this time the principal structure of the business had settled into a more concrete form.

Build-up

In the following year we further developed our capability while taking on a number of new high profile clients. While we had worked closely with companies like Ericsson, BlueScope Steel, Castrol and BHP in the past, it was a great experience to apply some of our latest techniques for companies like Dan Murphy’s and National Australia Bank.

In our most recent year of business we have multiplied the size of both our client base and our staff three times over. Our products have proven so effective that we are essentially bursting at the seams! The next stage will involve planning for further growth, including relocation to larger premises.

Break-through

As the use of Internet marketing within the wider business community is set to explode over the next few years, WebDynamic™ is in a perfect position with practically limitless potential for growth and expansion. The next year will be the most exciting yet, and we are very enthusiastic about implementing our vision for the future.