Consumer

Glossary

Consumer

Glossary

WebDynamic Web Glossary

A consumer refers to individuals, households or organizations that purchase goods and/ or services.

The term consumer is generally used when referring to a person or people who have purchased a particular good or service. In marketing consumers are often divided into different segments based on their demographics, psychographics etc. This is done to define the characteristics of consumers who share similar needs wants or who have purchased a particular good or service.