Glossary

Click-and-Mortar

Glossary

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Click-and-mortar describes a store that exists online and in the physical world. Barnes and Noble is an example of a click-and-mortar store.

A "brick-and-mortar" is a company with a physical (brick and mortar) store that consumers can visit whereas a "click-and-mortar" company has both a cyber presence and a physical presence.

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