Shopping Cart Design

Shopping Cart Design

WebDynamic™ Web Glossary

Shopping cart design seeks to improve and maximise sales and profitability by improving the online purchasing process. It might include technical design aspects such as a built-in save mechanism that records user selections for the next time they logon to your site, or it might be structural and usability design, which makes checkout process as simple and easy to follow as possible. Shopping cart design also incorporates sales techniques for cross-selling and upselling, and strategically displays supporting buying information to increase conversion rates and avoid shopping cart abandonment.