Distribution Channel

Glossary

Distribution Channel

Glossary

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A marketing term used to define the method through which a product is sold including retailers, catalogues, internet eCommerce websites, etc. used to identify the path a product must follow inorder to reach the end user.

The distribution channel is part of a marketing mix strategy commonly referred to as the "four P's". This represents Products, Price, Place (relating to distribution) and Promotion. Collectively these tools are used to satisfy their target market.