Glossary

Distribution Channel

Glossary

WebDynamic Web Glossary

A marketing term used to define the method through which a product is sold including retailers, catalogues, internet eCommerce websites, etc. used to identify the path a product must follow inorder to reach the end user.

The distribution channel is part of a marketing mix strategy commonly referred to as the "four P's". This represents Products, Price, Place (relating to distribution) and Promotion. Collectively these tools are used to satisfy their target market.

Get in touch with us right away