Email

Email

WebDynamic™ Web Glossary

Short for electronic mail, e-mail has revolutionised business and personal communication over the past 20 years. But more and more, companies are making use of e-mail not just as a fast, flexible and reliable communication tool for running their operations, but also as a powerful, cost-effective marketing tool for promoting their business, products and services.

At the same time as this burgeoning interest in email marketing, e-mail capabilities have extended beyond the exchange of purely text-based information. Now, businesses can market themselves creatively and strategically through email, enhancing their messages thanks to html and email marketing software.

The use of html in emails has brought the sophisticated world of graphic design into email marketing campaigns. HTML also allows the integration of email communications with web communications through the use of hypertext links from emails to company websites and webpages.

Email marketing software also allows businesses to personalise and target communications to individual prospects, and monitor the success of their campaigns through click-throughs to their website.