Email Newsletter

Email Newsletter

Tailored to the Australian business environment

WebDynamic™ specialise in designing Email Newsletters for Australian clients across all business sectors.

An email newsletter is a periodically distributed, short electronic publication of topical interest to its target audience. Email newsletters are primarily distributed to subscribers of mailing list, and are intended as a vehicle for building a long-term relationship with the reader. Rather than a direct sales medium, they contain information of value and interest, and use an engaging format and design reflective of the publisher’s corporate identity.

Developing email newsletters and managing their distribution has for too long been a task that demands large amounts of time, attention and specialised skill. Thanks to WebDynamic™’s email newsletter software, you don’t need to be a graphic designer or desktop publisher to develop your own publications, and can wash your hands of the heavy administrative and organisational burden of managing mailing lists.

But our email newsletter software does much much more than maintain your evolving lists of subscribers. Its sophistication lies in its ability to insert individual details into your mass emails that are uniquely relevant to each of your subscribers. WebDynamic™’s email marketing tool takes email newsletters to a whole new level through developing a high degree of personalisation at the touch of a button.

Our email newsletter software lets you segregate your subscribers according to background and buying behaviour, giving you greater communicative power. And this power will only increase the more you use our software to build a detailed picture of your prospects’ interests, needs and desires through access to statistical data on their responses to your emails, right down to the last click.

Your subscribers’ click-through response rates to your email newsletters are thus formulated into revealing graphs and tables, so that you instantly see which links and products have generated the most interest. This kind of information makes our email newsletter software more than just a marketing tool: it is a valuable source of business intelligence.

Did we mention that our email newsletter software also lets you send time-sensitive emails, responses and reminders? This timely scheduling means you can prepare your email newsletters in advance, and set them to send on specified dates. You can then schedule automatic follow up emails, to remind subscribers of the expiry of a special offer announced in your last email newsletter.

WebDynamic™ not only has the tools to streamline and automate your email newsletter campaigns, it can also provide guidance and expertise to ensure you are getting the most out of your software and seeing truly profitable results. We have so much faith in our software and our expertise that we guarantee a return on your investment following completion of your first email newsletter campaign.