Email is a growing, cost-effective marketing communications tool that offers publishing power to all businesses, large and small. Email publishing is the promotion of a business, its products or services via email through either a direct sales letter, an email postcard or a customer e-newsletter. Unlike spam, customers opt-in, or subscribe, to a mailing list, and have the freedom to opt-out, or unsubscribe, at any stage.
A range of email publishing software is available to assist businesses in the development and maintenance of mailing lists, the creation of personalised emails and newsletters, and the tracking of click-through responses during an email campaign.