Above the fold is that part of the website that is visible without having to scroll down. Above the fold plays a key role in the search engine ranking.
Whenever you log in to a website, the homepage is displayed. This page is at times small so that the entire page gets fit on the monitor. But most advanced websites these days have pages that are too large to get fit into the monitor size. Hence, you have to scroll down the view the other contents. The part of the webpage that is visible first when a page gets loaded is called above the fold. It is this part of the webpage that plays a key role in your search engine optimisation strategy and rankings.
Whenever a user types anything in the search field of a search website, there are programs on the internet that start looking for relevant web pages. These programs are called web spiders. The spiders search the entire web database to find the relevant pages. First, it is the above the fold area of the web page that scanned. Thus, in order to obtain a high search engine ranking, it is necessary that you enrich this area with keywords. This will help you with your search engine marketing campaign and also to obtain good search engine ranking. Another tip to increase the search engine ranking is by including the keywords in the title. Make sure that you have a title for every webpage. Also, see to it that you highlight the keywords because the highlighted words are picked by the spiders first. In order to improve your search engine ranking, make sure hat you include the Meta tags in the above the fold area.
Another area where the above the fold area is important in order to improve upon the search engine ranking is to perk up the site’s visibility. This is the area that is first viewed by the users. Make sure that your above the fold area has all the important data required. This will do your search engine ranking a world of good. When you have good SEO content on your above the fold, people will get attracted towards the website. This will increase web site traffic. This is of great importance from search engine ranking point of view. If you have more traffic, it will add to your website’s credentials. This in turn will augment your search engine ranking.
One more thing that you have to take care of in order to improve your search engine ranking is the use of multimedia flash. Flash is not very search engine friendly. Hence, if you include flash in your above the fold, it will no do your search engine ranking any good. Thus, see to it that the above the fold includes as many keywords and rich content as possible. This will help in improving the search engine ranking of your website.