Below the fold is that content of the web page which is seen only when the user scrolls the page down. This concept should be kept in mind for your search engine optimisation strategy. It is a very beneficial way of increasing your search engine ranking. In simple words it is that part of the web page which cannot be view directly when you visit that particular page. One needs to scroll down in order to see the below the fold content. In seo, the webmasters will put the less important content below the fold and avoid putting the important content there. This is because many users don’t even scroll down to see what is available for them. So if you put all you important data below the fold that degrade your search engine ranking.
In order to improve your SEO rankings, below the fold part can be used to put all the seo keywords. Many sites make a box below the fold so that the user can see it only after scrolling down. These keywords are those keywords which are used frequently by the users in the search engine to increase their search engine ranking, this is referred to as search engine optimization. You can also put other animated or flash part in below the fold section. As the search engines search the keywords from top to bottom, ensure to have right keywords in both the folds. In order to achieve a high search engine ranking in any search engine, the size of the page has become bigger and users have to scroll down to view the whole website.
Also make sure that the scrolling is not too much. The user will stop at one point and you might lose your potential customer. In this race of search engine ranking, below the fold play an essential part. It is not something to ignore as the whole page is important and not just the part which is seen without scrolling. By putting a separate box full of seo keywords in below the fold will bring your site into notice at a faster rate by the web spiders or a particular search engines. As the web spiders will search you at he start the chances of your site getting higher search engine ranking increases. Thus using appropriate keywords is very important to get better search engine ranking.
From a search engine marketing point of view, putting flash and other attractive features in the latter part of the website is also very beneficial to the website. Apart from the search engine ranking perspective, this type of strategy will also make your site appealing to the potential users. It can also provide your site with an increase in web site traffic which will in turn boost your search engine positioning. Even though below the fold is visible only after scrolling, it can help you greatly in your search engine ranking.