In web site traffic analysis bounce rate refers to measuring engagement of the visitors to your website. This is basically a percentage of initial visitors who go away from your website only after visiting your entry page.
If more precisely said it is the percentage of the visitors who eave your webpage or website without performing any activity from your entry page. Here activity refers to the clicks made as well as pages visited. If the bounce rate is high it means that you are not able to meet up to the expectations of the visitors and so it requires undergoing website optimization. Bounce rate actually decides the performance and efficiency of an entry page. Therefore bounce rate helps to determine whether your site requires web site optimisation or not.
Visitors that land up on your entry page are referred to as bounce in case they shut down the window or open a tab or types a new URL or click to a page that reaches them to a different website or clicking the back button they exit from your site or the session is timeout (normally it is taken as an half an hour). If the percentage is high due to al this it states that you need to have web site optimisation so that your website lowers down the bounce rate.
If a proper search engine optimisation is done it will lower down the bounce rate and this will increase the possibility of high browsing to your site pages and thus getting more conversion. Studies show that even though high SEO optimisation is done it is quite difficult to get bounce rate below 20% and if it rises more than 35% you need to pay attention on web site optimisation and when it is 50% you need to pay highest attention on it.
Bounce rate can be lowered by web site optimisation but what should be the major concern at the time of web site optimisation is the major concern. The first and the foremost thing that you need to pay attention to at the time of web site optimisation is the content. If the content has relevance to the searches made by the users there are high chances that they will browse your website.
The next important thing that is essential for SEO optimization, mainly for lowering down the bounce rate is website load time. This is because users are less patient and they feel irritated when they need to wait and so switch on to the other site. Therefore it is very essential that you pay attention to this t the time of website optimization.
At the time of web site optimisation it is very essential that you provide proper entry points to search their way. At the same time it is important that you offer proper linking to the website pages and also provide proper navigation. One more thing that you need to take care of while web site optimisation is that the significant information must be placed above the fold as they provide call for action. These are the few things that will help you in SEO and at the same time have less bounce rate.