The comment inserted in the source code is put in the tag which is called comment tag. This tag is not visible to the users and most search engines also ignore the text present in the comment tag. Comment tags are mainly used for explaining a particular part of the code which is useful during editing the code in future. Comment tags are used to store the explanation of the whole source code. It is basically meant for the use of the programmers and site developers for their reference. However, the website designers have started using them for seo benefit. They are mostly used inside the scripts or style elements so that the old browsers which fails to support scripting or styles, do not show them as plain text.
Comment tags are used by the website developers for enhancing their seo techniques by using seo keywords in their source code. At the same time they are hidden from the users. They help the webmasters to make proper notes about the pages that they have created. As the explanations about the code are written within the code the programmers does not have to search anywhere else while editing them. The comments tags in seo can be placed anywhere in the whole page with variety of information. They help the web developers to increase the frequency of the keywords that are used for seo. Proper use of comment tags might help in better seo which will thus help in getting higher rankings.
Many web developers ignore the importance of comment tags. They can actually be used for the seo to get better ranking in search engine pages. It all depends on the seo services as how they make most out of comment tags. Majority of the seo’s will take for granted the value of comment tags. But there are some webmasters who actually make use of comment tags for seo advantage. Make sure that you enclose the comment tags properly and the text is placed between the tag. Many a times people forget to close the text with the arrow.
The comment tags can be placed anywhere if you are not using them for search engine optimisation purpose. You can write general things about the page according to your needs. But if you are using in your seo strategy to increase your keywords frequency then place the comment tags properly. There are many things which you should look for before placing the comments in the source code for seo. The comment tags if used in the header tag will help you to display the keywords in the starting of the opening body of the HTML page. As the search engine give importance to the text that is at the top of the page rather than the bottom. So use the comment tag at the top for better effectiveness of your seo. Thus comment tags help you keep your code organized for editing and placing.