Contextual link advertising is a phenomenon in which advertisements are delivered to the websites based the content searched by the user automatically with the help of some of some program. It is a search engine marketing strategy.
With the advent of internet, online advertising has reached new heights. Internet has provided many different options for the advertisers to display their ads. Ads are widely used as a search engine marketing method. When the user is looking for some information or services, he types the relevant word or phrase on the search engine tab. The results are displayed and the user clicks on the links of his choice. When the user is directed to a particular web page, there are many programs and software that become active. These programs try to analyze what you are looking for. They analyze the web content that you are reading. Based on this exercise, the programs display the ads that are related to what the user is looking for or depending to the website that he is searching. This search engine optimisation strategy displays the ads dynamically on the web page. Thus, in this search engine marketing method, ads are displayed in context to what website the user is surfing. Hence it is called as contextual link advertising.
In contextual website advertising search engine marketing method, the main idea is to sense the purpose of the visitors to visit a particular website. Static mode of search engine marketing has long been used. Here, the ads once displayed on a web page stays there until it is replaced. There is no intelligent way of identifying the needs of the surfer.
If say you are surfing a website that is related to latest sports updates. So, depending on the content of the website, the web programs come to know that you as a user are interested in sports. So, in this internet marketing strategy, ads are delivered on the website that you are surfing. These ads will be something related to sports goods and accessories or the tickets for the upcoming matches and stuff like that. In contextual SEO marketing method, ads are not statically placed on the web pages unlike the web banners and other such ads. Instead, depending on the context of the web page, ads are sent as pop ups or links.
The advantage of contextual advertising search engine marketing method is that it is a lot easier to reach the targeted audience. Ads are delivered depending only on what the user is searching. This search engine marketing is an efficient way to align the ads with the needs of the user. Contextual advertising search engine marketing method is also used by the search engines to display the ads when the search results are displayed. Depending on the keyword typed by the user, the search engine uses this search engine marketing strategy to deliver the ads when the search links are displayed, this also includes the marketing strategy known as search engine optimization.