The pages that fetch the visitors towards their site are referred to as doorways. Many people use doorways for seo. The main purpose of doorways is to drive the attention of the search engine visitors to your site. They are individual pages which act as a doorway to your website. There are mixed reviews about using doorways among the seo experts. Many seo services use them frequently in their daily schedule. As a matter of fact, a doorway page is kind of click through advertisement for a website. As a visitor you will not want to be directed to a page that you have not clicked on. This is not a good way of promoting your website to the users but again something is better than nothing.
Doorway pages are just like a normal HTML web page that is designed according to certain keywords and phrases. They are programmed in such a way that only few search engines and spider can view it. They are mainly used to get higher ranking by fooling the search engines. There main target are search engine spiders.
It is not a very good way for effective search engine optimization of your site. Irrespective of this fact, many seo firms count the visits that have occurred on the doorway page and present it to their clients instead of counting the actual visit on their clients’ website. Some seo firms rely on certain software which helps them to create doorways and even submit them to various search engines apart from uploading it to your website. If a seo specialists offer you such features, it is better to avoid them. As on questioning these seo firms for using the doorways for your site, they will simply answer by saying they had no choice. Doorways are one of the tricks used by the seo firms to get customers for your site.
If you have placed the keywords and key phrases appropriately, the content is rich with information and Meta tags are used effectively then a doorway page is not required. Nowadays doorway pages are taken as spammy seo practices which might prove beneficial now but not in future. Moreover, it might affect the image of your website in a bad way and you site might also get banned because of this. Many seo consultants might suggest you that doorways are the ultimate way to get higher ranking which is not the case in real.
Doorway is an unethical approach for seo strategy. It is a very easy and fast method of bringing your site into notice but it is better to optimize your site in some other way then using doorways. Although doorways are tempting to use them for attracting search engine users and search engine spiders, they should be avoided. If you want to have powerful seo in future, avoid using doorways in your seo strategy.s