Hidden text is that section of the HTML source code which can be seen by the search engine or the programmer but the users are unaware of it. It is mainly used for seo for higher page rankings. This is a seo trick which tries to get traffic by putting optimized keywords unseen by the users. This will help the seo services to use all the frequently used keywords in the hidden text without disturbing the page layout. Many search engines don’t entertain such seo practices and your page might be removed from that particular search engine’s list.
SEO experts generally create hidden text by making the font color of the text same as the background color. Thus it is present on the web page but it gets camouflaged with the background and the users are unable to see them. So, when the web spiders scan through your page they will be able to see the hidden text as the font color is irrelevant for them. The seo technique of hidden text is also used to reduce the access of the users for downloading various things in order to save bandwidth. Websites practicing such seo methods fill the whole page with hidden text which contains seo keywords, so when the keywords are found by the search engine algorithm it will list that page higher. However, many search engines have developed several tools which have helped them to abandon such techniques.
Many seo services may tell you that this is the only way to increase your search engine rankings but don’t fall into such trap. The search engines consider such seo techniques as spam and might ban your site permanently which is not good for your website. Don’t think that seo services are services which increase your search rankings by tricking the search engines. In fact instead of using hidden texts for seo in your web page, it is better to check them in your competitors site whether they are using that or not. If they are using hidden text for seo then you can report them as spam to the search engines. Seo by hidden text are not liked by the search engines because they affect the quality of search engines result and will also give a bad experience to the users.
The main purpose of using hidden text is to get more traffic for their site. Many a times they also use Google SEO keywords and key phrases in the hidden text which are irrelevant to their page content but they will use it to attract users. This is a wrong way of doing your search engine optimization. There are many ways by which one can create hidden text even with the help of style sheets. One way by which the users can find out the hidden text on the web page is by highlighting the whole page.