Inclusion ratio is the percentage of the web pages of your website that are included by the search engine index. It is calculated by dividing the number of pages indexed by the search engine by the total number of pages in your website. This ratio forms an integral part of seo. It helps to increase the chances of your site appearing on the top pages of search engines with organic seo as it means that you have more number of pages that can appear on the top pages.
Ideally, the inclusion ratio must be a 100% that is all the pages of your website must be indexed by the search engine. This is best for your seo. If all the web pages of your website are indexed, you get a better chance of people viewing your site. This is good for your seo. It might happen that you have good content on you site. But if the content is not included in the search engine, it will not get displayed in the search engine results. Thus, it is necessary that your inclusion ratio is 100% or at least as close to it as possible.
There are many reasons why the inclusion ratio of a website is not a cent percent. Dynamic URLs are not web spider friendly. If you have dynamic content on your web pages that is accessible only when searched, it does not help either. Make sure that all your content is readable by ever user who accesses your website. Another reason for lower inclusion ratio is the fact that the web pages are not compiled properly or improperly configured. This will not do any favor to your seo rankings.
To ensure that you achieve a high inclusion ratio, make sure that you submit your site map from time to time. Avoid submitting single pages manually. Whenever you make any modifications to any of your web pages, re submit your site map. Absence of proper site map is one of the main reasons for low inclusion ratio. Dynamic content that is stored inside the database may not be easily reachable causing lower inclusion ratio.
The better your inclusion ratio means that there are a higher number of chances of seo working in your favor. Ensuring that your site has all pages indexed is a job that your seo company should ensure so that you can get a lot more visitors coming through to your site with seo. Finally you will get a better return for the amount that you invest for your seo services which means that seo will be beneficial for you in every way.