Keyword prominence refers to how closely the keywords appear from the start of the webpage. It is how prominent the keywords are in a webpage. In general, higher is the prominence, better it is for the SEO of the website.
When you are looking to hire an SEO company for your website, you should see to it that they provide a high ratio of key word prominence. It is the duty of the seo services provider to increase the prominence of the keywords. When the user types the key phrase to find some information the web crawler starts looking for web pages that have the relevant keywords. If the keywords are properly used by the seo services the web spiders index the websites and return those sites to the web server. Thus, once the entire web content is scanned, the pages with higher indexes are displayed earlier in the search engine results.
There are various techniques in which you can increase the prominence of your keywords and your seo services provider must be aware of these techniques. One way is to include the keywords in the title of the page. When the web spiders are scanning for relevant pages, it first checks the title of a webpage. If it finds that the title has the relevant keywords, it indexes you web page. Thus, see to it that the seo services provider includes the keywords in the title. Also, including the keywords that are not in accordance with the content of the web page will not be of much use. The company that you hiring for seo services must do the research on its part to find out the words that are suitable for the content of your website.
If the seo services provider includes the words only in the title and no where else, it will not be that useful. The seo services company must also include the words in the beginning of the web content. The more nearer the usage of keywords is to the start of the article; the better will be keyword prominence. This is essential because what happens many a times is in order to reduce the response time of a particular query, the web spiders might only scan the initial part of the web content and overlook remaining part of the article. Thus, your SEO provider should include the keywords in the initial part of the article. If the seo services provider includes the keywords in the initial part of the content, your keyword prominence will be 100%.
If the SEO consultant includes keywords in the middle of the web page, the prominence will be 50%. If you include the keywords initially and then in then end your prominence will be 50%. On the other hand, if the keywords appear toward the end, the prominence is 0%.