Keyword stuffing refers to overloading the content of the webpage with keywords so as to increase the search engine rankings of a web page. Keyword stuffing is a kind of seo technique which is used by a lot of seo service providers or then the web designers. As search engines scan the web pages so as to know how many times the keywords have been inserted in the web pages and based upon this they give rankings to the web pages so as to give them correct search engine rankings. This very highly affects the seo.
This seo strategy is usually not advisable because if the search engine spider detects the manipulation done by the seo service providers so as to increase the search engine page ranking then the web site may be penalized de-listed or then sometimes even banned. This will affect your seo strategies and will also pull your site down on the search engine page results with very low page ranks.
This seo technique of keyword stuffing can be done by inserting keywords as hidden text or then say keyword tags. In this kind of seo technique these keywords are not visible to the human users but then get detected by the search engine spiders. Thus, right selection of keywords is very important. This further requires good understanding of the target prospects and what exactly they require and are interested in.
An SEM Agency may cheat you by following this technique just to make you satisfy that they are making your website gain higher search engine page rankings. The web master should be aware of all this and keep a check over the seo service provider. These seo providers may also do this by inserting one single keyword a lot many times though the content on that webpage may not be that relevant to the keyword being used. This is also a kind of keyword stuffing that should be very importantly avoided.
Your seo service provider can insert keywords in the content of the web page but then see to it that this seo technique is followed very sensibly and logically so as to stay away from being penalized or then being banned. The seo expert while placing keyword should see to it that the keywords that he is placing into the web pages of the web sites that they increase the value of the content and also see to it that they are not misused.
After understanding this, make sure that you keep the ratio of keywords appropriate. Like you make use of keywords not more than 5 times in every 100 words. In this way the seo expert can avoid keyword stuffing and can also help you gain higher ranks on the search engine pages.