An SEO tool is a software application and/or methodology used to monitor, maintain and enhance a website's search engine ranking. SEO tools allow organisations to test their website's ongoing performance in search engines and evaluate how their web pages can be made more attractive to search engines.
SEO tools can be an extremely valuable addition to your search engine marketing strategy. They help you to keep on top of your search engine performance and better guard yourself against the encroachment of your competitors in the SEO space.