Bounce Rate

Glossary

Bounce Rate

Glossary

WebDynamic Web Glossary

Number of hard/soft bounces divided by the number of emails sent. This is an inexact number because some systems do not report back to the sender clearly or accurately.

The term bounce rate is also used in web site traffic analysis to measure visitor engagement; this is the percentage of initial visitors who leave a website after arriving at the entry page. This determines the effectiveness or performance of an entry page.