Direct Marketing

Direct Marketing

WebDynamic™ Web Glossary

Direct marketing is a form of communication that seeks to elicit an action such as an enquiry, order or purchase from a target audience of prospective customers.

The key difference between direct marketing and other forms of promotion is that it is written in a one-to-one rather than a one-to-many communication format. This means that you can focus more closely on the specific wants, needs and desires of your audience, tailoring your message in a more powerful, personalised way.

Direct marketing uses a range of direct communications channels, including mail, telemarketing and email. Regardless of the channel used, directing marketing initiatives are designed to reach individual households and businesses, bypassing mass media and other intermediary or third-party channels.