Government intervention is an action taken from the government that alter or change economic activeness, supply ability, and the unconstrained decisions made through normal market trade. Online advertising now finds itself in the sights of government intervention. If and when a government should intervene in online advertising or should even intervene at all in any matters is where socialists, liberals, conservatives, and libertarians disagree. Many argue that online advertising is a form of free speech and should not have government intervention of any sort. Others say that online advertising falls under the definition of the public sector and that the government has every right to intervene.
Either way, online advertising finds itself under attack by those who believe that the government should have more control and regulation on the online advertising sector also. We are in a time where the government is getting more control and more of a handhold over the citizens. Online advertising is now the main topic of many in congress. Many Senators would like to give the government more control over broadcasting and online advertising. Several bills have been brought forth by the Senate and the House trying to gain more power of the government through regulation of broadcasting and online advertising. The Fairness Doctrine, which to many seems anything but fair to broadcasters or online advertising, has been brought up several times and voted down.
There are numerous arguments for government intervention staying out of online advertising. The argument is that online advertising falls under the private sector and not the public sector. They argue that in order to produce revenue, websites place online advertising on their site. Advertisers pay for the online advertising to get their products or services seen by the largest amount of consumers that want those particular products or services. With the technology advances as they are today, online advertising can be aimed more accurately at consumers by tracking the sites that they tend to visit the most. This type of online advertising is called "Behavioral" or "E-havioral" advertising. Although there are already laws that regulate this such as the Electronic Communications Privacy Act and the Communications Act, there are those in congress that wish to see the government gain more control over online advertising then it already has.
There are times when there should be some limited government intervention, as in matters concern the security of a financial breakdown on a governmental or worldwide level. There are some times when a government should not intervene in a company matter, even if that means the company has to file bankruptcy. Sometimes a company has to be allowed to file bankruptcy in order to regroup, restructure, and return stronger that it was before. The more that there is government intervention means the more that there is governmental growth as in being in power or control. The more that a government has control or regulation over the people; the less that the citizens have free choice. This is why government intervention is the line that divides socialists, conservatives, liberals, and libertarians.