Online Marketing Melbourne

Glossary

Online Marketing Melbourne

Also known as Internet Marketing, Electronic Marketing, Web Marketing or eMarketing, online marketing refers to the use of the world wide web and email to promote a company, its website, products and services online.

Online marketing uses techniques such as pay per click advertising, banner ads, e-mail and e-newsletter distribution, affiliate marketing, interactive advertising, search engine optimisation, blogging, and of course, website copy and design.