Online Marketing Melbourne
WebDynamic™ Web Glossary
Also known as Internet Marketing, Electronic Marketing, Web Marketing or eMarketing, online marketing refers to the use of the world wide web and email to promote a company, its website, products and services online.
Online marketing uses techniques such as pay per click advertising, banner ads, e-mail and e-newsletter distribution, affiliate marketing, interactive advertising, search engine optimisation, blogging, and of course, website copy and design.