Acquisition Cost

Acquisition Cost

WebDynamic™ Web Glossary

Acquisition Cost is the cost associated with convincing a customer to buy your product or service. That is the total campaign expense divided by the number of leads or customers it has generated.

There are different opinions on what counts as an acquisition expense. These generally include research, marketing and advertising costs. Determining your acquisition cost is a useful method to measure your most effective method of acquiring new customers.