Gateway Page

Glossary

Gateway Page

Glossary

WebDynamic Web Glossary

Also known as a "jump," "doorway," or "bridge" page. In order to optimize a Web site's ranking with search engines, some Webmasters build gateway pages: pages customized to each search engine with specific meta tags and keywords. These pages are intended to appeal to search engine robots, and aren't always visible to customers who visit the Web site.

These pages assist in improving the results of a particular term, so that your website is listed at the top of a search result page within a search engine. To do this you must determine terms that your intended clients will use to find your product or service.