Trademark Infringement

Trademark Infringement

WebDynamic™ Web Glossary

When a company uses or impersonates the trademark of another company, resulting in the confusion or deception of consumers.

Trademark infringements are commonplace online. For instance, the use of keywords based on a competitor's brand name for search engine optimisation or pay per click advertising, with no mention of the competitor brand in the advert, or when the trademark is included in the text of a competitor's advert. This is done to try and take advantage of the brand strength developed by the competitor for promotion of the infringer's own site. Both examples of infringement are a good case for the search engine company to act on behalf of the trademark holder.