Traffic From Search Engines, Search Engine Marketing, Listing Prominently In Search Engines

The power of a prime search engine position

If your website has lapsed into inactivity despite costing your business bucket-loads of money then most likely it is because it has lost it’s lifeblood: traffic from search engines.

It may shock you to hear that today as many as 80% of your potential customers use search engines to find a product or service they are looking to buy. The scary truth is that if your website does not show up in their search results, they will simply buy from your competitor instead.

What you may find even more concerning is that most people only visit the first three websites that show up, and very few people ever look beyond the first page of search results. This means that your website must be right at the top to even compete, and you if you’re not listed in the top 10, you may as well throw in the towel altogether!

If you value the credibility of your business then listing prominently in search engines is essential. If one of your competitors’ website appears before your own, what sort of message do you think that sends to a prospective client?

Getting your website to the number one position in search engines is like having a big red ad on the front page of the Herald Sun, except that it stays there week after week. Not only will it give your business enormous credibility in the eyes of your customers and peers, it will also drive a massive volume of genuine sales prospects right to your doorstep!