Search Engine Marketing or SEM is a vital tool for all online businesses and used correctly can significantly increase online business. As the internet continues to develop, more people are using it to source products, services and more. SEM can be quite complex if you are new to internet marketing.
The following list contains 5 simple SEO mistakes that can prevent you or your company from ranking high on the search engines. Most of these are pretty simple fixes, while others may take a while to fix. If you want to have SEO success then make sure you or your company do not make the following mistakes.
Not redirect all versions of your homepage to one site.
Make sure both your www and non www version of your site redirect you to the version of the site you want. So, if you want your site to be the non www version, use a 301 redirect for your www version back to your non www version of your site. Pretty simple huh?
Not Using Title Tags
Make sure you utilize these and include your keywords. Search engines value your title tag so why not tell them what your site is about by putting the keyword in the tag?
Not Using Description Tags
Same as title tags; search engines display your description tag under your link, so why not add keywords? It's not hard, yet a lot of people do not include these.
Avoid Flash In Your Navigation
Search engine spiders cannot read flash, so why would you hide your links within flash? If you absolutely must have flash, you should at the very minimum put a text footer at the bottom of your page.
Not Using Static URL's
Why use ugly dynamic URL's where you have question marks and ID numbers when you can have a nicely written keyword rich URL? Use a URL rewrite and add keywords to your titles instead of the ugly dynamic parameters.
For more information on how you can improve your online business and ensure your products or services are in front of the right market contact WebDynamic. With experience and expertise in all areas of Internet Marketing, WebDynamic can assist you in improving your online business.
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