As one of the largest and most popular search engines, Google is a powerful tool for any online business. With its ability to rank the importance of any web page, it is vital that online businesses are optimizing their websites to been seen as highly important in their relevant industries. So how do Google search results work and how can you get listed first?
When you use Google to search for something, the search results are displayed with the most popular web sites listed first. It's vital to understand what is meant by the most popular web sites, and how Google decides which ones are popular. Understanding this, and making your site popular, is the key to going up the Google rankings, and appearing in the first page of search results, where web users are more likely to find your site.
The formula that Google uses to decide which sites are the most popular is very simple. Sites which have the most links from other (independent) sites are, by definition, popular - because other people keep linking to them. They wouldn't do that if they weren't genuinely good sites. Google has an immensely complex process whereby a whole army of computers crawls over every single site in turn on the entire Internet, checking every single page, and counting which pages link to which others. It creates a count for every page, and the sites with the highest counts by the end of the process are deemed the most popular and appear first. Then the whole counting process starts all over again, in case anything has changed.
This algorithm is also weighted, in that if your site is linked to from a site which is itself popular, that counts more than a link from a useless site that nobody likes. This prevents spammers from creating thousands of spam web sites all linked to each other - those web sites would still have low popularity scores, because no genuine sites link to them.
It should therefore be obvious that the key to having a popular web site, to having it listed in the top Google search results, is having lots of independent sites link to your site. This is a really important objective to achieve. If you manage it, your web site will always come up near the top in Google's search results. It means that immense numbers of visitors will be directed to your site - all for free, and forever. If you succeed in growing links to your web site over time, you will achieve for free, and much more effectively, what others have to pay for using Google AdWords. In addition, you will potentially get multiple links to individual pages within your web site.
It is therefore critical to your success that you get other sites to link to your own. You can do this by Article Marketing, by taking advantage of Social Bookmarking sites, by Social Networking, Blogs, and many other ways.
For more information on how you can effectively improve your online business and starting moving up the Google page ranks, contact WebDynamic. With expertise and experience in Internet Marketing, WebDynamic can customise a SEO plan that will have you climbing up the Google ladder.
Article Source: http://EzineArticles.com/?expert=Ewan_N_MacLeod