As one of the largest and most popular search engines, Google is a powerful tool for any online business. With its ability to rank the importance of any web page, it is vital that online businesses are optimizing their websites to been seen as highly important in their relevant industries. Below are a few tips on how to increase your Google page rank and stay above the competition.
Page rank (PR) is one of those Internet marketing terms that Google has made famous. Let's take a look at what Google Page Rank is and how you can increase it.
First of all PR is a value that Google assigns to a web page based on the importance of the page. It is determined by the number of incoming links to that web page and few other factors including the page rank of the page giving the link to you.
There has been discussion recently asked to the importance of page rank. From my experience, it is important, but you are not going to get great traffic from PR alone.
Remember Google gets over 65% of all the search traffic on the Internet every day. If you were to take 10 websites that were all optimized for the same keywords, typically you would find that the page with the highest page rank would rank higher in the search engine results than the other pages.
So what are the best ways to increase your Google Page Rank?
There are lots of ways to increase your page rank, but the most common methods are posting in discussion forums that have a high page rank, article marketing, submitting your site to directories, commenting on blogs and distributing press releases.
You should also try to get some deep links in addition to the links to your home page. Deep linking means linking to internal pages on your website as opposed to always linking to your homepage.
It is worth noting that the PR displayed on the Google toolbar is not up to date. Although Google is always internally updating the page rank of web pages, the toolbar is only updated every few months.
You should also be aware that just because a web page has a low page rank it doesn't mean that getting a link on that page isn't worthwhile. It could increase on the next toolbar update.
Finally, it is worth remembering that a good Google Page Rank on its own is not necessarily going to mean lots of traffic. You also want to ensure that you have chosen good keyword phrases and have optimized your website.
To find out more information on how you can improve your Google page rank and effectively increase website traffic, contact WebDynamic. Experts in all areas of Internet Marketing, WebDynamic can assist your online business by customising a Search Engine Optimization plan that will take you to the top!
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