Search Engine Marketing or SEM is a vital marketing tool for any online businesses and if implemented and used correctly it can significantly increase online business. But in order to achieve great results and retain them you must monitor your SEM campaign by Tracking, Testing and Tweaking.
So you've decided to start using SEO and PPC or maybe you already have a few campaigns running. But did you know you could spend a ton of money, time and resources with PPC and SEO but if you're not following the Search Engine Marketing 3T rule? You're either throwing away potential profits or wasting your time with the wrong campaigns by disregarding this rule.
Here's what the 3T rule stands for - Track, Test, Tweak. Let me explain why each of these is important in your search engine marketing efforts.
Track: You have to keep track and follow the progress of all your traffic sources and keywords. Constantly monitor your metrics to see which traffic sources are profitable and which are costing you money. This way you can eliminate unprofitable keywords and spend more time optimizing your profitable ones. If you don't keep track of your campaigns, you will never know where your profits are coming from and which campaigns are draining your advertising budget.
Test: You must constantly be testing different variables in your advertising. Test new ads, new landing pages and new offers. You may find that you by split testing different variables, you'll find an increase in conversions and can even turn a previously unprofitable campaign into a profitable one. Be sure to always test one variable at a time and make changes accordingly (such as your Google ad, headline, offer, price point, etc.). If you want to go beyond split testing, you can test multiple variables on your site simultaneously with Google's Site Optimizer tool.
Tweak: Following your tests, you'll find that one headline in your PPC ad gets a higher CTR than another. Maybe through testing, you found that one type of offer on your site out pulled another version and increased conversions 30% so you now tweak and use the new offer. Through constantly testing different elements and making the necessary tweaks, you can keep increasing response rates and sales which can cut your costs and increase profits.
Picture this scenario: By testing a different design format on your landing pages, you increase your sales 20%. By testing different offers and making tweaks, you find that your sales increase another 20%. By tracking and eliminating campaigns which don't convert in sales, you slash 30% of your advertising budget. This process constantly adds up and pile up to a bigger bottom line for your business.
As you can see, if you want to thrive in your search engine marketing efforts, you have to follow The Search Engine Marketing 3T rule: Track, Test, and Tweak. If you're serious about maximizing your success with PPC promotion, SEO, even other forms of paid advertising, you must integrate every part of the "3T - track, test and tweak" process into your marketing.
If you would like to implement a successful SEM campaign have someone else track, test and tweak your website to achieve maximum results, contact WebDynamic. Specialists in all areas of internet marketing, WebDynamic are experienced experts who can customise a solution for you online business and improve your web presence and page ranks today!
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