Did you know that your prospects make 4 distinct yet simple choices which, under the right circumstances, will direct them straight to your website? They may seem obvious, but it's these choices which can mean the difference between flourishing demand and dwindling sales:
Choice #1: They choose to use the Internet to find a specific product or service, to research an issue of interest or to solve a problem. More than 70% of Australians use the Internet as a research tool in this way - that’s a potential 70% of your target market.
Choice #2: They choose one of 5 or 6 major search engines on the Internet to launch their search. The most popular of these is Google, the search engine of choice for more than 80% of users.
Choice #3: They choose a particular keyword or phrase as the basis of their search, trying to be as specific as they can. These keywords or phrases are a vital key to unlocking a plethora of qualified visitors to your website.
Choice #4: They discriminate among the first 10 search entries on the first page of search results. The positioning and wording of each entry determines their final decision as to which website (or company) most deserves their attention.
Pretty simple, hey? The problem is that, without realising it, many businesses put up roadblocks in the paths of their prospects, right when they are making crucial buying decisions. And what a tragedy that is, because it results in some huge missed opportunities!
Think of it this way: because they took the initiative of using a good search engine to investigate something they actually want or need, these visitors are already 50 - 60% of the way toward reaching a final buying decision.
These are your ultimate targeted site visitors - more targeted than any newspaper reader, radio listener or TV watcher. They are real, serious buyers - the precise visitor you want knocking on your door.
For advice on improving the results you get through search engine marketing, contact WebDynamic for a free consultation today.