Regardless of what kind of business you run, the majority of your visitors are going to find you with the help of a search engine, and the majority of those will do it through Google. So needless to say, no Internet marketing strategy is complete unless it is one hundred percent search-engine compatible.
When it comes to search engine optimisation, websites are like a finely tuned engine in need of regular care and attention. And just as your car needs engine-compatible fuel to run, your website needs search engine-compatible content to keep it alive with traffic.
Consider the following questions to get you started in assessing how search engine compatible your website really is:
1. Is your website content plagued by a dangerous mix of keywords?
Too many keywords or key phrases will make your page ranking drop. Not every page of your website can reflect all of your business keywords. It is better to target specific keywords to specific pages and sections of your website. Creating smaller web pages with content that emphasises only a few keywords will serve your Internet marketing endeavours better.
2. Does your domain name make use of your number 1 keyword?
One sure-fire way of topping search engine rankings is by securing that prized piece of domain name real estate: a web address that also functions as your visitors’ most popular keyword search. And what better way to make your target visitors remember your website than with an easy-to-recall domain name?
3. Is your site navigation organised in a keyword-friendly way?
Improve the flow of traffic to your site by using your visitors’ most popular keyword searches when naming your navigation menu items. Not only will search engines more readily register these keywords during searches, but they will make navigating your site easier for your visitors.