PPC Search Engine

Glossary

PPC Search Engine

Pay per click (PPC) search engines have become an integral part of many businesses' search engine optimisation and online marketing strategies. A PPC search engine lists participating websites in search results pages on a cost-per-click basis.

A place in a PPC search engine listing for a particular keyword of keyword phrase is obtained through an auction system. You bid a certain amount per click, and the higher the offer, the higher the ranking you receive.